Knowledge base
Tips
Straight answers to the questions I hear from clients: websites, hosting, domains, security and visibility in search engines and in AI.
Found 19 posts
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AEO (Answer Engine Optimization) - what it is and how to measure it
AEO means optimising a website for answers given by artificial intelligence: ChatGPT, Perplexity, AI Overviews in Google. I explain how it differs from SEO, show the research data and give you a 10 minute check on whether AI knows your company.
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Why AI does not recommend your company. I tested it on myself
I asked artificial intelligence who builds websites in Gdynia. It did not mention my company, even though it quotes my site when asked about my name. I show the measurement, the mechanism behind it and what can genuinely be done about it.
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Gmail is dropping sending from company addresses. What to do before January 2027
"Send mail as" is going away - that is replying from your company address inside Gmail. POP fetching can no longer be switched on, and what still works shuts down in January 2027. Here is what to do.
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Is WordPress safe in 2026?
In 2026 the convenient answer - "the core is safe, the plugins are to blame" - stopped being enough. June's wave hit 1.14 million sites, and in July two flaws in WordPress itself allowed remote code execution on a clean install.
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Website hacked - what to do in the first hour
It redirects to unknown sites, Google has flagged it or your host has suspended the account. I show what to do in the first hour, what not to do and why restoring a backup alone is not enough.
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Company email on your own server - is it still worth it?
Running your own mail server sounds like a trip back to 2005. I check what has changed, what it really costs and when it makes sense for a small company.
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Websites in the age of AI: what has changed and what to do about it
People increasingly ask ChatGPT instead of Google. That changes the rules: a site has to be quotable, not just high in the results. I describe what we do differently and what I have tested on my own site.
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How registrars milk you for domains - and how to stop overpaying
Cheap registration for the first year, then a renewal costing hundreds of zloty, a surcharge for DNS, a fee for a domain bought elsewhere and a penalty for leaving. Six tricks and how to counter each one.
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Your IT guy registered the company domain in his own name. Why a panel login is not the same as ownership
Legally, a domain belongs to whoever registered it, not to whoever pays the invoices or holds the login to the panel. I show why it is so hard to get back later and how to check in five minutes whose name yours is in.
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What a domain really costs and what you pay for at a big registrar
Registration for a few zloty, renewal for 169 zł net. I break down what makes up the price of a domain, what it costs wholesale and how to stop overpaying every year.
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The advantages of WordPress people rarely mention (and when they really matter)
The greatest advantage of WordPress is not the technology - it is that you will always find someone who knows it. I write about what that advantage costs and when it is worth buying.
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Why a fast website is not a question of a "better server"
A site is rarely slow because of a weak server. It is slow because it does too much work on every visit, and does it too far away from the user. I show what actually speeds it up.
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What you are paying for in hosting you do not need
Unlimited databases, a hundred icons in the control panel and unlimited transfer for three hundred visits a month. I take a hosting invoice apart and show what actually counts.
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How much does a website cost in 2026?
A company website 1500-4500 zł, an online store from 4000 zł, a NEO website from 2500 zł. I show where the difference comes from and why a 500 zł site works out more expensive.
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How to move a website to another host with no downtime
Moving a site does not have to mean downtime. It all comes down to the order of the steps and to one number most people forget - the TTL.
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When Excel stops being enough for a company (and what to do then)
A spreadsheet is great as long as one person works in it. I show five signs that it is time for your own application, and explain what that really costs.
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The computer cannot see the drive - is the data lost?
Usually not. The data is most often still on the drive, even when the system does not show it. What matters is what you do over the next few minutes.
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How much does a promotional video for a company cost?
A promotional film from 1500 zł, a vertical reel from 400 zł. I explain what makes up the price, what really takes the most time and when cheaper means worse.
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Repair an old laptop or buy a new one?
A simple rule: if the repair costs less than half the price of a sensible replacement and the machine still has power to spare - repair it. I set out when that rule does not hold.
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